"With my passion being tennis, I had struggled to find women's tennis options that complemented my personal style and helped me feel confident and comfortable on court" - Maddie



JUPP is a tennis specific sports apparel brand founded by entrepreneur, tennis coach and former junior tour player Maddie Jupp.

 Inspired by a love for the 70’s and a lack of options for tennis specific brands, JUPP aims to bring back the elegance and simplicity into the sport by offering timeless pieces that fail to go out of style.

 With many years experience in the tennis world, Maddie took great care in designing the collection herself knowing first hand what women are missing. And that is refined, flattering and high quality garments.

 Maddie believes in shopping consciously and offering the best quality and design possible to ensure customers a lasting product they love and wear for many years to come.



Maddie started on the tennis courts at the age of 4 and went on to compete to a junior ITF level in both singles and doubles training at high performance centre Team Bath.

 Spending 7 years in London, Maddie has grown a diverse background of experience ranging from the fashion and start up world of communications, events and operations all the way to the corporate world of private concierge. The last year was spent tennis coaching in Holland Park next to our first official retailer, Altimus Outdoor.

 Deciding to make the move to warmer climates in 2019, Maddie now runs the brand from sunny southern spain, and can be found spending her free time out in nature, on the beach or in the mountains.


Follow the journey on instagram - @juppsport