Behind the Brand

"With my passion being tennis, I had struggled to find women's tennis options that complemented my personal style and helped me to feel confident and comfortable on court" - Maddie


JUPP is a tennis specific sports apparel brand founded by 25 year old entrepreneur, tennis coach and former junior tour player Maddie Jupp. Inspired by a love for the 70’s and a lack of options for tennis specific brands, JUPP aims to bring back the elegance and simplicity into the sport by offering timeless pieces that can be worn from court to clubhouse.  

With many years experience in the tennis world, Maddie took great care in designing the collection herself knowing first hand what women are missing. And that is refined, flattering and high quality garments. 

Offering key pieces that fail to go out of style, Maddie believes in shopping consciously and offering the best quality and design possible to ensure customers a lasting product they love and wear for many years to come.




Maddie started on the tennis courts at the age of 4 and went on to compete to a junior ITF level in both singles and doubles training at high performance centre Team Bath. 

Spending 7 years in London, Maddie has grown a diverse background of experience ranging from the fashion and start up world of communications, events and operations all the way to the corporate world of private concierge. The last year was spent tennis coaching in Holland Park next to our first official retailer, Altimus Outdoor.

Deciding to make the move to warmer climates in 2019, Maddie now resides in Southern Spain where she coaches private and group lessons alongside running the brand. 

 For tennis coaching enquiries please contact: