Behind the Brand

"With my passion being tennis, I had struggled to find women's tennis options that complemented my personal style and made me feel confident and comfortable on court". - Maddie


JUPP is a tennis specific sports apparel brand founded by 24 year old entrepreneur, tennis coach and former junior tour player Maddie Jupp. Inspired by a love for 70’s sports apparel and a lack of options for tennis specific brands, JUPP aims to bring back the elegance and simplicity into the sport by offering timeless pieces that can be worn from court to clubhouse.  

With 18 years experience in the tennis world Maddie takes great care in designing the collections herself knowing first hand what women are missing. And that is refined, flattering and high quality garments. 

Offering key pieces that fail to go out of style, Maddie believes in shopping consciously and offering the best quality and design possible to ensure customers a lasting product they love and wear for many years to come.




Maddie started on the tennis courts at the age of 4 and went on to compete to a junior ITF level in both singles and doubles training at high performance center Team Bath. 

Moving to London at 17, Maddie has grown a diverse background of experience ranging from the fashion and start up world of communications, events and operations all the way to the corporate world of private concierge. The last year was spent tennis coaching in Holland Park next door to our first retailer Altimus Outdoor.

Deciding to make the move to warmer climates in 2019, Maddie now resides in Marbella where she coaches private and group lessons alongside running the brand. 

 For tennis coaching enquiries please contact: