About JUPP

"With my passion being tennis, I had struggled to find women's tennis options that complemented my personal style".


JUPP is a tennis specific sports apparel brand founded by tennis coach and former junior tour player Maddie Jupp. Inspired by a love for 70’s sportswear and a lack of options for tennis specific brands, JUPP aims to bring back the elegance and simplicity into the sport by offering timeless pieces that can be worn from court to clubhouse.  

With 18 years experience in the tennis world Maddie designed the collection herself knowing first hand what women are missing, and that is refined, flattering and high quality garments. 

Offering key pieces that fail to go out of style, Maddie believes in shopping consciously and offering the best quality and design possible to ensure customers a lasting product they love and wear for many years to come.

About Maddie 

Maddie started playing tennis at the age of 4, and went on to compete at a junior ITF level training at High Performance Centre Team Bath Tennis Academy.

Moving to London at 17, Maddie soon found a love for working in the start up environment and has since grown a diverse background ranging from the fashion world of communications, events and operations to the corporate
world of private concierge.

Currently a tennis coach, Maddie enjoys nothing more than sharing her gift with the children she teaches.